SULWHASOO 2021 CNY PR KIT
LOVE, FIRST CARE
AMORE PACIFIC's SULWHASOO introduced a limited collection to mark the Chinese Spring Festival in 2021.
It is a PR Kit for influencers with local VIP customers in China.
It is a PR Kit for influencers with local VIP customers in China.
In order to strengthen the seasonality and concept, HEAZ expressed more sophisticated and detailed hearts and fireworks, which are graphic motifs, and designed the structure and shape so that the concept can be intuitively expressed through both doors and an orgel. The heart, completed by the three-dimensional figures in the Kit, contains the hope that only good things will happen every day in the new year. In addition, if you open a double-door half-closed paper box, you can meet a special music box with a heart shape.
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ Sulwhasoo
Year_ 2021
Brand Location_ South Korea
Art Director_ Saerom Lee Designer_ Swan Lee, Yeonho Jeoung
Photographer_ Junghun Yeom
Year_ 2021
Brand Location_ South Korea
Art Director_ Saerom Lee Designer_ Swan Lee, Yeonho Jeoung
Photographer_ Junghun Yeom
